Case Study: Real Boss Women Conference Highlighted Businesswomen

Focus Conference
For Real Boss Women
March 23-24, 2022
Hotel Midtown in Atlanta

Solutions/Achievements

The message that Real Boss Women conveys as an organization was reflected in the KIS(cubed) team’s design and execution. Working in conjunction with our client and Real Boss Women, KIS (cubed) created a welcoming environment for these women through modern and stylish pieces. The successful implementation of the client’s values into the Focus Conference design left a lasting impact on the Real Boss Women audience.  

Since the Real Boss Women and Feature Conference highlighted successful businesswomen in a male-dominated industry, the female-led KIS (cubed) team incorporated modern and stylish designs that accentuate both femininity and strength. For example, centrepieces consisting of hard sculptural elements were coupled with traditionally feminine touches, such as purses and high heels. This juxtaposition laid the foundation for Focus Conference. In addition, KIS (cubed) Founder and CEO Nirjary Desai was featured as a keynote speaker at the conference where she shared a message of serving others to serving yourself and learning to say no in order to say yes.

Although the 2022 Focus Conference was the first of its kind, its success embodies the hard work and sophisticated approach that is authentic to KIS (cubed) Events.